Catherine Sloan

The brief for this request involved creating the brand identity for a therapist and councillor. The logo design needed to reflect the idea of growth, nurturing and compassion. To convey this message the design is comprised to two overlapping leaves that form the silhouette of a heart shape, the leaves represent the themes growth and nurture while the overall heart composition conveys the idea of compassion through the design. To complement this design a typeface with rounded edges was chosen to avoid having any sharp angles as part of the design. The shade of green helps to reinforce the aspect of growth and nurture with its connection to nature.

As part of the brand collateral business cards, a letter head and invoice template have been designed using the branding that was created for the logo.